How to respond to an insight brief? (Client-sider’s perspective) As a client-sider there are a number of hygiene elements I expect in a response to a brief. However, for a proposal to stand out I believe its ability to showcase; innovation, iteration and inclusion is what sways me to choose one agency over another.  My…

Fearless in insight I am a big fan of the TV legal drama ‘Suits’. For those of you that have not seen it; it’s the TV show that Meghan Markle is best known for. The show’s main characters are Harvey and Mike who are hotshot lawyers, however Donna their personal assistant in the show is…

Fight your inner insight instinct Like most, I admire my dad (Pete) immensely, not just because of his personal achievements but also the way he has operated his business. He has been a corner shop owner for 40 years and has worked from 4am-6pm/364 days a year. As a youngster I’d help-out in the shop…

Be a true expert by giving a speedy response. Marketing strategy & insight professional by day, FPA (food programme addict) by night is my unofficial job title. I am that guy that feeds his appetite for food programming at least four times a week (excuse the cheesy pun). If you are also a member of…