Monique

Professional Respect I never thought a LinkedIn post would remain engrained in my memory as much the famous Monique Drummond post of April 2018. Monique, Founder of Relish, posted about the lack of professional respect some client-side insight professionals give agencies and how this impacts on the relationship. At the time the post got a…

David

Storytelling in Insight On a hangover day I often find myself staggering down to my sofa, flicking on a Sir David Attenborough documentary while digging into last night’s pizza. A few episodes in, I realise Sir David Attenborough is probably one of the most incredible, most amazing, most extraordinary storytellers on earth. Is there anything…

Luis

Where does research start, insight begin and strategy end? “Rupes, make sure you get insight in your job title soon, you’ll be worth a lot more” said Luis to me at his leaving do, 11 years ago. I had only just landed my first client-side role as a Research Manager when Luis said this to…